News

Executive Roundtable: Exploring AWS Innovations and GBG GenAI & Agentic AI Solutions

GBG and AWS hosted a roundtable showcasing AI and cloud innovations, featuring insights on advancing efficiency and business strategies.

S&S Team Connect Day 2025: Building Bonds and Growing Together

S&S Team Connect Day 2025 celebrated unity, growth, and teamwork, fostering bonds, sharing successes, and inspiring a shared vision.

Advancing Security and Productivity with AI: A Recap of the Workshop in Cairo

Global Brand, Microsoft, and Barracuda united experts to explore AI-driven tools enhancing security, productivity, and collaboration.

GBG Partners with Letsignit to Revolutionize Email Signature Management

GBG and Letsignit's partnership streamlines email signature management, boosting efficiency and branding for businesses.

Global Brands Group Strengthens Its Commitment to Excellence with Microsoft Advanced Specializations

GBG Strengthens Its Commitment to Excellence with Microsoft Advanced Specializations

Global Brands Group showcases its expertise by earning and renewing Microsoft Advanced Specializations, delivering innovative IT solutions across MEA.

GBG Partners with AWS DeepRacer Egypt to Empower Leaders

Global Brands Group partners with AWS DeepRacer in Egypt, inspiring students and graduates in AI and ML fields.

Global Brands Group Shines at Microsoft AI Tour Event in Cairo

Global Brands Group partners with Microsoft AI Tour in Cairo, showcasing AI solutions and building key industry connections.

Global Brands Group Showcased Innovation at LEAP 2025 in Saudi Arabia

GBG showcased cutting-edge AI, data, and security solutions at LEAP 2025, engaging industry leaders and expanding partnerships.

Omar Assar Visits Global Brands Group CEO to Discuss Sports and Well-Being

Omar Assar Meets Global Brands CEO to Discuss Sports & Health

Omar Assar visited Hisham Said, CEO of GBG, to discuss athlete well-being and presented a unique table tennis racket celebrating African athletes.

Direct Trading and Marketing Celebrated with Dell Technologies Excellence in New Business Development Award

Direct Trading and Marketing Wins Prestigious Dell Award

Direct Trading and Marketing won the Dell Excellence in New Business Development award for expanding Dell solutions sales.

Higher Education Data: Exploring Innovations Cybersecurity

GBG discusses advanced cybersecurity solutions to protect higher education data at a conference in collaboration with Microsoft.

Global Brands Group Receives Prestigious Award 2024 from Lenovo in Istanbul

Global Brands Group Wins at Lenovo Awards FY23/24

Global Brands Group was honored with the prestigious IDG Commercial Champion of the Year - Egypt award at the Lenovo Awards FY23/24 in Istanbul.

Global Brands Group's Participation in Smart Green Projects Marathon: A Step Towards a Sustainable Future

GBG’s Role in the Smart Green Technology Projects Marathon

Global Brands Group teams with AWS for the Smart Green Projects Marathon, supporting Egypt’s Vision 2030.

Global Brands Group Wins Egypt Partner of the Year Award for 2024

Global Brands Group has been honored with the Egypt Partner of the Year Award for 2024, a testament to our unwavering commitment to excellence and innovation.

Omar Assar Soars to New Heights in Preparation for the Olympics

Omar Assar rises in table tennis world rankings as the Olympics approach, showcasing his determination and hard work for the grand stage.

GBG Excels at FDC Summit 2024: A Glimpse into the Future of Digital Innovation

Learn about Global Brands Group's achievements at the FDC Summit 2024, showcasing our leadership in digital innovation and future-ready solutions.

Global Brands Team Enjoys a Day of Fun and Learning with Maven

GBG team bonds over Maven's fun learning activities, enhancing communication and teamwork for business success.

Omar Assar: Egypt’s Rising Table Tennis Phenomenon

Table Tennis Prodigy Omar Assar Poised for Stellar Success: Impressive Achievements Place Him Among Global Elites.

GBG Tech Partner for Egypt’s Green Project Initiative

GBG Holding: The Pioneering Tech Partner for Egypt’s Green Project Initiative

GBG Joins Forces with Minister of Planning and Economic Development for the National Initiative for Smart Green Projects.

Global Brands Group Proudly Sponsors Omar Assar in His Journey to the Paris 2024 Olympics

GBG Sponsors Omar Assar’s Journey to Paris Olympics

Omar Assar secures spot in Paris 2024 Olympics with stellar performance at ITTF-Africa Senior Championships.

Fresh Graduates at Job Summit find empowerment with GBG

Discover how Global Brands Group is supporting fresh graduates at Job Summit 2023, providing opportunities for career growth and development.

Direct’s Ashraf Ali awarded Dell Technologies Heroes – Egypt

Congratulate Direct's Ashraf Ali for being awarded Dell Technologies Heroes in Egypt. Discover his contributions to the IT community.

GBG Wins IDG T1 Partner of the Year Award from Lenovo

Celebrate Global Brands Group's recognition as the IDG T1 Partner of the Year by Lenovo, showcasing our excellence in IT solutions and customer satisfaction.

GBG’s Meeting Assist App makes Microsoft’s top 30 list

GBG's MeetingAssist was commended by Microsoft's CEO Satya Nadella in his keynote at the Microsoft Build event in Seattle for being one of the top 30 applications of the company.