Direct Hosts Dell Technologies Partner Update Session

Cairo, Egypt – 25 June 2026 – Direct, a subsidiary of Global Brands Group (GBG), hosted a specialized training session for its sales team in collaboration with Dell Technologies, reinforcing its commitment to continuous learning and technical excellence.

The session was delivered by Nada Rezk, Client Solutions Field Product Manager for Saudi Arabia, Egypt, Libya, and the Levant at Dell Technologies. Held at Global Brands Group’s headquarters, the training focused on the launch of Dell Technologies’ latest hardware and laptop portfolio while exploring how AI is shaping the future of modern computing and integrating with Dell’s cutting-edge devices to drive innovation, enhance productivity, and empower organizations.

The session provided Direct’s sales team with valuable insights into Dell’s latest innovations, equipping them with the knowledge needed to better understand evolving customer requirements and recommend the most suitable technology solutions for businesses across different industries.

The initiative comes under the vision of Kamal Abdelhalim, Director of Sales & Operations at Direct, reflecting the company’s ongoing investment in developing its people and ensuring its teams remain up to date with the latest technology trends and market innovations.

Direct extends its sincere appreciation to Nada Rezk for delivering this valuable training session. We also extends our appreciation to Sameh George, Senior Regional Channel Sales Manager, and Mohamed El Zomor, Regional Senior Sales Director ISG SENAL & General Manager, for their continuous support and commitment to strengthening the successful partnership between Direct and Dell Technologies.

Such collaborative initiatives reinforce the long-standing relationship between Global Brands Group and Dell Technologies, enabling both organizations to continue delivering greater value to customers through knowledge, innovation, and trusted technology solutions.

As technology continues to evolve, Direct remains committed to empowering its teams with the latest industry insights, enabling them to provide customers with informed guidance and future-ready solutions.