Global Brands Group was inaugurated with an inventive spirit, and this spirit continues to guide us through our journey. Ever-listening and -answering to industry shifts and demands, GBG grows, transforms and caters to an ever-expanding customer base.

Global Brands Group was established in Egypt by former veterans of Procter & Gamble, and IBM. Our foundational spirit to fuel every customer’s potential with tailored IT solutions is still evident in our success today. GBG pioneered as a Compaq Authorized Reseller and Service Provider, and a Microsoft Certified Solution Provider and Support Center.

Born to Lead and Empower

Global Brands Group grows alongside its customers. In 2000, we were appointed a Certified Gold Partner by Microsoft and achieved a milestone of EGP 20 million in sale revenue, and net profit of EGP 1.7 million. Lexmark, Cisco Systems, Systimax Solutions, 3Com, Sybari and McAfee joined GBG's portfolio of converging solutions, expanding the horizon of possibilities for our sophisticated and growing clientele.

Ever-Growing. Ever-Progressing.

Global Brands Group became Dell’s primary channel in Egypt’s market in 2001. Direct Trading & Marketing was established the same year under the group to handle Dell products, while hardware warranty, high-quality support, and maintenance were provided by Global Brands Hardware Services Group.


Hewlett Packard acquired Compaq in 2002, and awarded Global Brands Group the Value Reseller of the Year for the Middle East title. GBG is still proud to be the first in Egypt to receive such a prestigious and unprecedented distinction.


Keeping full steam ahead, Global Brands Groups was awarded Dell’s Best Partner of the Year for Africa title. The achievement is yet another inspiration that fuels the Group's passion to provide the finest solutions and support for its customers.


Dell Technologies acquired EMC Corporation in 2015, thus expanding GBG’s infrastructure portfolio with solutions for software-defined data centers, hybrid clouds, Platform-as-a-Service, mobility, cybersecurity, converged infrastructure, and data analytics. This expansion fortified the Group’s continued strategy to put our customers' needs at the heart of all our capabilities.


Global Brands Group was accredited as a Dell-EMC Titanium Partner, consummating us as the only accredited provider in Egypt. With a strong acumen for the industry, GBG evolved to provide new infrastructure components, including storage subsystems, wireless networks, security assessments, virtualization, and VOIP.


Global Brands Group was granted Microsoft’s Partner of the Year Award for 2020 under the categories of Azure Datacenter Migration, Business Application, Modern Workplace Award and Modern Workplace Award – Teamwork, thanks to the company’s commitment to and superiority in using Microsoft products and services. Having already won this accolade in both 2013 and 2015, the company’s intimate knowledge of Microsoft technologies continues to shine. This year’s award is chiefly in recognition of the group’s unwavering commitment to the satisfaction and fruition of its customers’ goals, as well as its exemplary implementation of the latest key Microsoft technologies.

Ceaseless Advancement in the IT Field

Achieving yet another commendable milestone in a long and evolving history of success, Global Brands Group has been designated as Dell Technologies’ Break and Fix Service Partner in Egypt for 2020. Having endured a long and vigorous filtration process set forth by Dell, GBG managed to gain the technology giant’s unwavering trust in its capability to incite true digital transformation; an honor the group will hold dear for years to come.

Giving the Region what it Deserves

The latest and perhaps greatest of Global Brands Group’s achievements in the industry, Dell Technologies’ MERAT Awards are designed to recognise and award the tech giant’s most prestigious partners in the Middle East, Russia, Africa and Turkey region. It’s no surprise that the group’s leading subsidiary, Direct Trading & Marketing, was able to achieve such an honor, and will more than likely continue to lift the company’s head high into the horizon.

A Regional Powerhouse of Ingenuity

Here and Now | Committed to Your Future

Through our trailblazing journey, Global Brands Group continues to unlock boundaries by helping customers capture, harness, and utilize technology and invaluable data. As the champion of technology-driven business application solutions, we continue to pioneer through constant technical training, and vendor accreditation. 

Global Brands Group tailors to the agile industry by staying abreast of insights, data, and analytics. Cybersecurity remains the fundamental cornerstone that ensures the control and protection of data. With a customer-centric strategy, we set our sight to double our revenue by $50 million within 5 years. Progressive exploration in fresh avenues such as new business models, alliances, and partnerships in the ecosystem continue to embolden our corporate values and inventive spirit.

Global Brands Group has been inaugurated with an inventive spirit, and this spirit continues to guide us through our journey. Ever- listening and -answering to industry shifts and demands, GBG grows, transforms and caters to an ever-expanding customer base.