HISHAM SAID
CEOLEADERSHIP AND INNOVATION: HISHAM SAID, CEO OF GLOBAL BRANDS GROUP
Hisham Said, Founder & CEO: Leading the Future of Technology in the Middle East and Africa
As the Founder and CEO of Global Brands Group (GBG), I am honored to share our journey of transformation and growth. Since our founding in 1997, GBG has evolved into a leading force in technology, empowering businesses with innovative solutions and an unwavering commitment to excellence.
Today, our presence in Riyadh, Saudi Arabia, as the technology hub for the Middle East, and in Egypt as the technology hub for Africa, represents a bold step in our mission to bridge technology with opportunity, driving growth across two of the world’s most dynamic regions.
Strategic Expansion: A Vision for Growth
The establishment of our headquarters in Riyadh, Saudi Arabia, is a reflection of our dedication to supporting Saudi Arabia’s Vision 2030 and transforming the Middle East into a global technology leader. This expansion complements our long-standing operations in Egypt, reinforcing our position as a key player in Africa’s growing digital ecosystem.
By strategically anchoring our operations in these pivotal locations, we are well-positioned to respond to the demands of rapidly advancing markets, delivering world-class solutions tailored to the needs of our clients across these regions.
A Leadership Role in Regional Technology
Global Brands Group is proud to lead the charge in technology innovation across the Middle East and Africa. From cloud computing and artificial intelligence to cybersecurity and digital transformation, our advanced solutions are designed to empower businesses to achieve their fullest potential.
With a strong foundation built on partnerships with global technology leaders, GBG continues to deliver scalable, reliable, and future-ready solutions, enabling organizations to thrive in a digital-first world.
The Power of Our People
Our success would not be possible without the extraordinary talent and dedication of the GBG team. Comprising over 400 skilled professionals, our workforce is the heartbeat of our company. Their expertise, creativity, and commitment to excellence drive our achievements and set us apart in a competitive industry.
At GBG, we prioritize investing in our people, fostering a culture of innovation and collaboration to ensure we remain at the forefront of technological advancements.
A Vision for the Future
As we look ahead, our vision is clear: to redefine the boundaries of technology through innovation, collaboration, and unwavering focus on client success. By embracing the latest advancements and forging meaningful partnerships, we aim to lead businesses into a future defined by opportunity and growth.
Digital transformation remains at the core of our strategy, enabling us to create solutions that meet the evolving needs of our clients while contributing to the development of the communities we serve.
Together, with our team, partners, and clients, we are shaping a future where technology catalyzes progress and success. I invite you to join us on this exciting journey as we continue to innovate, expand, and lead the way.
THE VISIONARY FORCE BEHIND GLOBAL BRANDS GROUP: HISHAM SAID
Hisham Said is the Founder and CEO of Global Brands Group (GBG), with more than 37 years in the technology industry and nearly three decades of entrepreneurial leadership.
A Mechanical Engineering graduate of the American University in Cairo (1986, with honours), Hisham spent nearly nine years at IBM, from 1988 to 1997, rising from Technology Sales Specialist to Regional Sales Manager. At IBM he received the Golden Circle Award for Outstanding Achievement, before founding GBG in 1997.
Under his leadership, GBG has evolved from a traditional systems integrator into a regional digital transformation group, with more than 400 professionals (2026) and more than 200 clients.
In 2017, he led GBG’s shift from conventional systems integration to cloud computing and digital transformation, and the start of its work for clients in Saudi Arabia. His strategic vision has driven the Group’s growth, expanded its international partnerships and strengthened its presence across the Middle East and Africa.
Beyond business, Hisham is committed to investing in people. Through GBG Academy, a non-profit initiative, he champions youth development, bridging the gap between education and industry needs and preparing young Egyptians for careers in the digital economy.
He is a member of the American Chamber of Commerce in Egypt and the Canada Egypt Business Council.
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