Hisham Said, CEO: The Crucial Role of Leadership in Global Brands Group

I, Hisham Said, CEO of Global Brands Group (GBG), must underline that strong leadership is necessary to bring our dream to life. Thanks to our talented, adjustable, and passionate team, we have ventured into new areas of providing first-rate IT service and support for digital solutions, establishing a significant presence in the market, including our branch in Saudi Arabia, Riyadh. Today, GBG stands as a holding company with robust operations across the region. Our victory can be attributed to our collaborative actions, and I’m positive that our accomplishments are the results of our shared ambitions.

Embracing the Power of Cloud Computing at Global Brands Group

As a leader in the IT industry, I recognize the immense impact of cloud computing in transforming our landscape. Cloud computing has proven to be the most revolutionary technology of the past decade, reshaping the way businesses operate. At Global Brands Group Holding (GBG), we have embraced this transformative power and harnessed it to drive innovation.

Cloud Digital Transformation: Secure Frameworks for Telecommuting in the Digital Marketplace

Cloud technology has become essential in supporting today’s culture of telecommuting and is integral to every operation. In this constantly disrupted business environment, GBG is uniquely positioned to guide you through all stages of digital transformation. We create intelligent solutions tailored to your current and future needs, including secure frameworks that accommodate potential business models. Our solutions are designed to align with your digital marketplace and overcome any unforeseen hurdles. Our ultimate goal is to assist businesses in fully embracing cloud digital transformation and providing support throughout the entire transition process.

Empowering Customer Choice and Control in Cloud Standardization with Tailored Solutions

GBG Holding progressively delivers the freedom of choice and control to all customers in cloud standardization and compatibility. Through tailored solutions, empowering Customer Choice and Control in Cloud Standardization with Customized Solutions. GBG Holding is committed to providing customers with the freedom of choice and control when it comes to cloud standardization and compatibility. Through customized solutions, we empower businesses and maximize revenue, allowing our customers to realize the full value of their clouds. Our extensive offerings are designed to streamline the transition to deliver exceptional customer experiences, regardless of the technology chosen.

Building Strong Relationships Through Unwavering Commitment to Service Excellence

Through our journey, our unwavering relationship with our clients has been the core of GBG’s expansion and inspiration. We maintain our absolute promise to uphold service excellence, continually enriching our client relationships, and driving innovation from our branches across Egypt and Saudi Arabia.


He is the founding father and foremost visionary behind Global Brands Group (GBG), Hisham puts his heart, soul, and over 27 years of industry experience into the company’s vision, mission, values, and best interests.

Armed with an Engineering degree from the prestigious American University in Cairo, Hisham’s journey towards excellence began during his remarkable tenure at IBM. As a top performer, he honed his skills and expertise, earning recognition through the esteemed Golden Circle Award for Outstanding Achievement.

Driven by an unwavering commitment to quality and innovation, Hisham founded GBG with a clear objective in mind: to establish it as a dominant force in the industry.

His profound knowledge in Engineering, coupled with his expertise in Computer Marketing, Sales, and Project Management, paved the way for the company’s exponential growth

Year after year, Hisham’s strategic leadership and unparalleled proficiency have propelled GBG to new heights. Today, GBG stands as the region’s leading Direct Trade and Systems Integration entity, boasting a workforce of over 300 talented individuals and an impressive annual revenue of $70 million.

But Hisham’s impact extends far beyond numbers and figures. In 2017, he initiated a groundbreaking transformation within GBG, embracing the cloud computing platform and reshaping the company into a prominent player in the realm of Digital Transformation. Embracing the latest advancements in the IT world, Hisham has positioned GBG as a driving force in the ever-evolving landscape of technology.

Join us on this incredible journey as we witness Hisham Said’s relentless pursuit of excellence, pushing boundaries, and shaping the future of IT services and solutions. Explore our website to learn more about our visionary leader and the incredible achievements of Global Brands Group.

Global Brands Group has been inaugurated with an inventive spirit, and this spirit continues to guide us through our journey. Ever- listening and -answering to industry shifts and demands, GBG grows, transforms and caters to an ever-expanding customer base.