Advancing Security and Productivity with AI: A Recap of the Workshop in Cairo

The AI-Driven Security and Productivity Workshop, hosted on May 20, 2025, at the stunning Dusit Thani Lakeview Cairo, brought together industry leaders, IT experts, and valued customers for a day of learning, collaboration, and innovation. Organized by Global Brands Group, in partnership with Microsoft and Barracuda, the event focused on exploring cutting-edge tools and solutions to strengthen security and enhance productivity through the power of AI.

A Shared Vision: Strengthening Security with AI-Driven Microsoft Solutions

The workshop was built around a core vision: leveraging Microsoft’s advanced AI-driven solutions to fortify organizational security while streamlining workflows.

The event offered attendees insights into how tools like Microsoft Entra ID, Intune, Purview, and Defender for Office 365 provide robust identity management, advanced threat protection, and secure data governance. Additionally, the integration of Microsoft’s capabilities with Barracuda’s Inbox Armor showcased a unified approach to email and data security.

The focus on productivity wasn’t overlooked, with a spotlight on Microsoft 365 Copilot, an AI-powered tool designed to optimize workflows, foster secure collaboration, and support business efficiency.

Key Presentations: Insights from Industry Experts

The event featured an impressive lineup of speakers, each sharing valuable knowledge and actionable strategies.

Ibrahim El Masry, Senior Security Presales Consultant – MEA at Global Brands Group, delivered a comprehensive presentation on Microsoft Security Features. He delved into the advanced functionalities of Microsoft Entra ID for identity and access management, the versatility of Microsoft Intune for mobile device management, and the data protection capabilities of Microsoft Purview. Ibrahim also explored critical features like Data Loss Prevention (DLP), Insider Risk Management, and Microsoft Defender for Office 365, which safeguard organizations from internal and external threats. His session highlighted the importance of holistic security approaches in today’s evolving threat landscape.

Faisal Ahmed, Solution Architect – Egypt & Levant at Barracuda, captivated the audience with his discussion on Inbox Armor AI-Driven Protection Powered by Barracuda and Microsoft. He demonstrated how the partnership between Barracuda and Microsoft provides seamless, end-to-end email and data protection using AI technology. His insights reinforced the growing need for collaborative solutions that integrate advanced threat intelligence to combat modern cyber threats.

Adel Abdel Hamid, Partner Solutions Sales Manager at Microsoft Egypt, introduced attendees to the transformative capabilities of Microsoft 365 Copilot. Adel highlighted the key benefits of Copilot, from automating repetitive tasks to enabling secure collaboration and improving overall efficiency. His session also provided a technical breakdown of Copilot’s prerequisites, security measures, and compliance considerations, as well as real-world use cases for leveraging the tool in daily operations.

Each speaker’s presentation resonated with the audience, offering a blend of technical expertise and practical applications to address real-world challenges.

Engaging with Customers: Strengthening Partnerships

The workshop wasn’t just about presentations; it provided an invaluable platform for networking and collaboration. Attendees from various industries connected with one another, sharing their experiences and challenges in the ever-evolving landscape of cybersecurity and productivity. This open dialogue fostered meaningful conversations, enabling both customers and partners to explore new opportunities for growth and innovation.

The event also underscored the importance of collaboration between technology providers and end-users. The insights shared by attendees gave Microsoft, Barracuda, and Global Brands Group a deeper understanding of the unique needs and priorities of their customers, paving the way for tailored solutions in the future.

Outcomes: A Step Forward in Security and Productivity

The AI-Driven Security and Productivity Workshop concluded with a sense of accomplishment and shared purpose. Customers left with actionable knowledge on how to leverage Microsoft’s AI-driven tools and Barracuda’s security solutions to address their organizational challenges.

For Global Brands Group and its partners, the event reaffirmed their commitment to empowering businesses with innovative solutions. By showcasing the synergy between security and productivity tools, the workshop emphasized the role of technology in driving sustainable success.

In summary, the day was a testament to the power of collaboration, knowledge sharing, and innovation. The discussions and connections made during the event will undoubtedly have a lasting impact, supporting organizations as they navigate the future of cybersecurity and productivity.