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GBG empowers youths of tomorrow

Discover how Global Brands Group is empowering the next generation of leaders and innovators through various youth support initiatives.

GBG was ecstatic to be a part of a program that supports and enriches the future of over 2,000 Digital Egypt Youth Initiative graduates. The corporation protocol with the National Telecommunication Institute in collaboration with Amazon Web Services (AWS) Academy provides graduates with on-the-job training. It equips and mentors them with hands-on skills, so they are fully prepared to join the workforce at the end of their 4-month scholarship. GBG also provided many inspiring employment opportunities for top-qualified graduates.

This collaboration came at a volatile time when the global workforce faced uncertainties. We were very excited to contribute to being a part of the solution that empowers the brilliant young minds that can shape tomorrow’s generation. Identifying young Egyptian talents and supporting career pathways with well-deserved opportunities has always been a part of our corporate strategy, and GBG will continue to seek new ways to sustain the region’s workforce in the coming years.


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Global Brands Group has been inaugurated with an inventive spirit, and this spirit continues to guide us through our journey. Ever- listening and -answering to industry shifts and demands, GBG grows, transforms and caters to an ever-expanding customer base.