Driving Digital Transformation: GBG and AlRashed & Sons Group’s Pioneering Collaboration

Empowering Saudi Arabia’s Leading Industries with Innovative Microsoft Solutions

A Collaborative Success: Global Brands Group and Rashed AlRashed & Sons Group Transform Operations with Microsoft Solutions

A Partnership Built on Vision and Innovation

Global Brands Group (GBG) and Rashed AlRashed & Sons Group have joined forces to drive digital transformation across AlRashed’s diverse operations. As one of the Kingdom’s leading conglomerates with eight key sectors—from real estate to automotive and food products—AlRashed is taking a pivotal step in its digital evolution.

Partnering with GBG, a trusted regional system integrator and one of Microsoft’s earliest partners in the region, the Group is leveraging cutting-edge Microsoft tools to optimize operations, embrace innovation, and prepare for the future.

From Pilot to Transformation: Building Trust and Driving Adoption

The partnership between GBG and Rashed AlRashed & Sons Group began with a strategic engagement centered on Microsoft Copilot, an AI-powered productivity tool designed to enhance efficiency.

GBG worked closely with AlRashed’s Team and other decision-makers, providing hands-on trial access to showcase Copilot’s capabilities and build trust in its value. This direct experience proved pivotal, aligning GBG’s expertise with AlRashed’s strategic objectives and laying the foundation for a strong collaboration. Following the positive reception, AlRashed demonstrated their confidence in the technology by committing to more Copilot licenses, marking a significant step in their digital evolution.

This investment reflects the Group’s forward-thinking approach to technology adoption and is expected to deliver measurable improvements in productivity, collaboration, and decision-making across its diverse business units.

Enhancing Security for a Reliable Digital Environment

As part of the broader collaboration, GBG collaborated closely with AlRashed’s technical team to strengthen their digital security framework. By implementing Microsoft’s robust security solutions, GBG ensured a secure and reliable digital environment for the organization’s operations.

Establishing a Long-Term Partnership

GBG is Rashed AlRashed & Sons Group’s trusted Microsoft partner, delivering out-of-the-box solutions like Copilot, security, and modern-work licenses. As a fast-track partner, we handle delivery, implementation, adoption, and ongoing support to add value.  

This partnership stands as a model of how technology providers and forward-thinking organizations can achieve transformative results together.

“Our partnership with Global Brands Group has been a key step in our digital transformation. Implementing Microsoft solutions like Copilot and Modern-Work licenses has improved our operations and boosted innovation across our businesses.

The Global Brands Group team’s professionalism and support have been critical to our success. Copilot is already changing how our teams work, and we look forward to expanding its use and exploring more possibilities.“

— Eng. Ahmed Nady, Group IT Manager, Rashed AlRashed & Sons Group

Looking Ahead: A Shared Vision for the Future

The collaboration between Global Brands Group and Rashed AlRashed & Sons Group is more than a technology deployment—it is a long-term strategic partnership built on trust, innovation, and a shared vision for the future. Both organizations are committed to deepening their cooperation, expanding the adoption of advanced Microsoft solutions, and exploring new opportunities that will empower AlRashed’s business units to stay competitive in a rapidly evolving digital landscape.

Together, GBG and AlRashed aim to set a benchmark for digital transformation in the Kingdom, demonstrating how strong partnerships can shape a more innovative and sustainable future.