Global Brands Group Showcased Innovation at LEAP 2025 in Saudi Arabia

Global Brands Group proudly participated in LEAP 2025, held from February 9 to 13 in Saudi Arabia, marking a significant milestone in our journey towards driving digital transformation. Our presence at this prestigious event highlighted our commitment to leading AI in Saudi Arabia, along with our focus on AI, data, and cybersecurity solutions. We also aimed to foster new partnerships and strengthen existing relationships.

PREPARING FOR LEAP 2025: A STRATEGIC APPROACH

Our team dedicated extensive effort to preparing for this event, ensuring that both our marketing and technical strategies were aligned to showcase our expertise. From crafting engaging presentations and interactive demos to developing comprehensive marketing materials, We aimed to provide visitors with an in-depth look at our cutting-edge solutions powered by Microsoft, Dell, AWS, and other leading technology innovators.

Our meticulous planning resulted in an engaging booth experience, attracting industry leaders and potential customers eager to explore the future of AI and security.

A TEAM OF EXPERTS REPRESENTING GBG AT LEAP 2025

LEAP 2025 brought together an exceptional team from GBG, each contributing their specialized knowledge and expertise to showcase our cutting-edge solutions.

Hussein ElSayed, General Manager – Middle East and Africa, led discussions on the latest advancements in digital transformation, highlighting GBG’s vision for the region.

Mohamed Magdy Ibrahim, Business Development Unit Manager – MEA, played a crucial role in networking, expanding our market reach, and strengthening strategic partnerships.

Ahmed Khalifa, Digital Transformation Lead – MEA, demonstrated how our solutions drive efficiency and innovation across industries, empowering businesses with transformative technologies.

Sameh Sadek, PSS Manager – MEA, and Basem Ismail, Presales Unit Manager – MEA, engaged with partners and clients, providing expert insights into our advanced technology offerings.

Mahmoud Mahgoub, Partner and Customer Success Unit Manager, focused on building lasting relationships and ensuring clients maximize the value of our solutions.

Our technical experts also took center stage at LEAP 2025:

• Mohanad Elshayeb, Senior Data & AI Presales Consultant – MEA, delivered an insightful session on Data & AI, demonstrating how businesses can leverage artificial intelligence to enhance decision-making and efficiency.
• Ibrahim Al Masry, Senior Security Presales Consultant – MEA, presented key strategies on cybersecurity, emphasizing the importance of securing digital ecosystems in today’s evolving threat landscape.

Additionally, our team members Mazen Walid, Business Development Specialist, Islam Khaled, Digital Transformation Advisor, Alaa Samir, Business Development Consultant, and Abdelrahman El-Ghayesh, Digital Transformation Advisor, contributed to meaningful discussions, engaging with industry leaders and potential clients.

Throughout the event, we had the pleasure of meeting with existing customers and forging new relationships, further expanding GBG’s footprint in the region.

Our interactions, captured in event photos, reflected the enthusiasm and collaboration that defined our presence at LEAP 2025.

INSIGHTFUL PRESENTATIONS ON AI & SECURITY

One of the highlights of our participation was the thought-provoking presentations delivered by our leading experts. Mohanad ElShayeb, our Senior Data & AI Presales Consultant – MEA, captivated the audience with his insights on leveraging data-driven AI solutions for business success.

Meanwhile, Ibrahim ElMasry, Senior Security Presales Consultant – MEA, shared critical strategies on cybersecurity, emphasizing the importance of protecting digital assets in today’s evolving threat landscape. In particular, he highlighted the growing focus on cybersecurity in Saudi Arabia, given the region’s increasing digital transformation. Their sessions sparked engaging discussions and reinforced GBG’s position as a leader in AI and security.

A MEMORABLE EXPERIENCE CAPTURED IN PHOTOS

Throughout the event, our team documented key moments, capturing the energy and enthusiasm at our booth. From engaging discussions with industry leaders to live demonstrations of our innovative solutions, the photos from LEAP 2025 reflect the success of our participation and the excitement surrounding our offerings.

As we look ahead, GBG remains dedicated to pushing the boundaries of technology and empowering businesses with intelligent, future-ready solutions. Our experience at LEAP 2025 reaffirmed our vision, and we are excited about the opportunities that lie ahead in the ever-evolving tech landscape.