Global Brands Group Hosts “The Future of Intelligent Operations” Event in Riyadh

Riyadh, Saudi Arabia – On December 22, 2025, Global Brands Group (GBG), alongside partners Amazon Web Services (AWS) and Mindware, hosted “The Future of Intelligent Operations for CxOs” event at the Mövenpick Hotel & Residences in Riyadh. This landmark event followed the soft opening of GBG’s new, larger Middle East headquarters in Riyadh, signaling the company’s ongoing commitment to supporting digital transformation across the region.

Hisham Said, the founder and CEO of Global Brands Group, and Hussein El-Sayed, the General Manager – MEA, attended the event along with top managers from the company. They had the pleasure of meeting with clients and welcoming new guests who attended the event, strengthening relationships and highlighting GBG’s commitment to excellence in the region.

Established in 1997, Global Brands Group has built a reputation as a leading System Integrator and Managed Services Provider (MSP), specializing in Data & AI, hybrid & Multi-Cloud, Cloud Migrations, DevOps, Security, and Automation. The event provided a platform to showcase the company’s expertise and its innovative solutions designed to help businesses achieve successful deployments and manage complex architectures. 

“The Future of Intelligent Operations” brought together industry leaders, partners, and clients to explore GBG’s cloud transformation framework in anticipation of the upcoming AWS Saudi Region in 2026.

Discussions during the event focused on several key areas, including:

• Cloud Journey: Streamlining data center migrations and ensuring business continuity.
• Security & Edge: Advanced edge security capabilities and managed security services.
• Modernization: Application modernization frameworks and AWS Data & AI capabilities.
• Managed Services: Delivering comprehensive managed services to enhance operational efficiency.

This event reflects GBG’s commitment to driving digital transformation in alignment with Saudi Arabia’s Vision 2030. With the opening of its new Riyadh office and the launch of its AWS business expansion into the Kingdom, GBG is strengthening its presence in the region. These initiatives position GBG to play a pivotal role in fostering technological progress and supporting local businesses with innovative solutions such as advanced hybrid and multi-cloud computing services, enhanced data security, and scalable digital infrastructure.

“Our expanded presence in Saudi Arabia is a testament to our long-term vision for the Middle East,” said Hisham Said. “We are committed to providing advanced cloud and AI frameworks that empower businesses to thrive in the digital age and align with the ambitious goals of Vision 2030.” 

Global Brands Group extends its gratitude to its clients, partners, and guests for their participation and contributions to the event’s success. We look forward to continued collaboration and innovation to drive digital success in Saudi Arabia and beyond.