Global Brands Group Announces the Soft Opening of Its New Headquarters in Riyadh 

Riyadh, Saudi Arabia – Global Brands Group (GBG), a leading system integrator and managed services provider (MSP) since 1997, operating in Saudi Arabia as Global Brands for Information Technology, is proud to announce the soft opening of its new expanded and larger office in Riyadh, Saudi Arabia. This office will serve as the Middle East headquarters to support the growth of GBG Solutions and Services subsidiary throughout the region. The expansion aligns with Saudi Arabia’s Vision 2030 to establish the country as a regional technology hub.

The event took place on December 21, 2025, marking an important step forward in GBG’s efforts to drive digital transformation and innovation across the Middle East and Africa (MEA) region. 

Hisham Said, Founder and CEO of Global Brands Group, Hussein El-Sayed, General Manager – MEA, and Karim Salama, the Group Financial Manager, were present to commemorate this significant milestone, joined by key group managers and industry leaders. The relocation of GBG’s Middle East headquarters to a larger office in Riyadh reflects the company’s strategic vision to grow its presence and further strengthen its commitment to customers in the region.

The soft opening of the new headquarters reflects GBG’s dedication to Saudi Arabia’s Vision 2030. This expansion provides a strong foundation to meet the Kingdom’s increasing demand for advanced solutions in AI & data, hybrid and multi-cloud, migration, DevOps, security, and automation. 

The newly established Riyadh headquarters will serve as a critical center for GBG to deliver innovative solutions and services, ensuring effective deployments and comprehensive architecture management for its partners and clients. 

Operating in Saudi Arabia under the name Global Brands for Information Technology, GBG remains focused on creating exceptional value and supporting Saudi Arabia’s ongoing digital transformation. By taking this step in Riyadh, the company is well-positioned to contribute to the advancement of technology in the Kingdom for years to come.