Job Overview
We’re looking for a proactive, creative, data-driven, and detail-oriented Senior Digital Marketing Specialist to support our marketing manager in planning, executing, and optimizing our digital marketing efforts. The ideal candidate should have 3+ years of experience in the tech industry, a strong eye for design, and the ability to manage full digital marketing operations from strategy to execution.
Key Responsibilities
- Assist the Marketing Manager in day-to-day marketing activities and strategic planning
- Develop, implement, and optimize integrated digital marketing strategies and campaigns
- Manage digital channels, including social media, SEO/SEM, email, and website content
- Create monthly social media content calendars and coordinate content publishing
- Conduct media buying and performance tracking for paid campaigns
- Prepare and analyze reports, dashboards, and metrics to evaluate campaign success
- Identify advertising trends, research competitors, and contribute to innovative marketing experiments
- Create and manage marketing collateral, ensuring strong design and consistency
- Draft creative briefs for social media posts, blog content, newsletters, and more
- Create short videos and visual assets for digital platforms
- Manage and maintain the company’s WordPress and CMS-based websites, including issue resolution and content updates
- Coordinate and execute email marketing campaigns
- Monitor project budgets, timelines, and campaign performance
- Use tools like Google Analytics, social media insights, and SEO platforms to optimize campaigns
Qualifications & Requirements
- Proven experience as a Marketing Assistant, with a minimum of 3+ years in the technology industry.
- Strong understanding of SEO, paid media, email marketing, and social media platforms
- Proven experience in campaign planning, execution, and performance reporting
- Proficiency in using CMS platforms (e.g., WordPress), and marketing tools like Google Ads, Meta Business Suite, Google Analytics, and others
- Excellent command of Microsoft Office (especially PowerPoint and Excel) and marketing-related software.
- Strong sense of design, with experience in creating visually appealing presentations and documents.
- Experience in producing and editing short videos for social and digital use
- Strong project management skills with the ability to multitask and meet deadlines
- Strong written and verbal communication skills.
- Familiarity with content creation, marketing automation tools, and CRM systems is a plus
- Ability to handle multiple tasks and meet deadlines in a fast-paced environment.
- Strong analytical skills to assess and optimize campaign performance.
- Exceptional communication and organizational skills, with attention to detail.
