Direct Strengthens Connections at Dell Technologies Forum 2026

Cairo, September 28, 2026 – Direct for Trading & Marketing, a subsidiary of Global Brands Group (GBG), participated as a Gold Sponsor at Dell Technologies Forum 2026, held at Royal Maxim Palace Kempinski, New Cairo.

This year’s forum marked another special experience for Direct, bringing together technology leaders, industry experts, partners, and customers to explore the latest advancements in AI, modern infrastructure, intelligent devices, cybersecurity, and the future of IT.

Celebrating a Strong Partnership with Dell Technologies

Led by Kamal Abdelhalim, Director of Sales & Operations, the Direct team was pleased to reconnect with the Dell Technologies team and celebrate the strong partnership that continues to grow between both companies.

The forum was another valuable opportunity to strengthen collaboration, exchange perspectives, and build on a relationship shaped by mutual trust, shared goals, and a continued commitment to delivering greater value to customers.

Direct extends its sincere appreciation to the entire Dell Technologies team for their ongoing support, partnership, and collaboration, and looks forward to continuing this successful journey together.

We look forward to building on these connections and continuing to deliver innovative technology solutions that support our customers’ business ambitions.