GBG Wraps Up LEAP 2026 with Stronger Partnerships, New Connections, and Opportunities Ahead

Global Brands Group (GBG) concluded its participation at LEAP 2026, marking a valuable opportunity to connect with customers, technology leaders, and partners, exchange perspectives on evolving business priorities, and explore new opportunities across the Saudi market.

Throughout the event, the GBG booth welcomed visitors for conversations spanning Cloud, AI & Data, Cybersecurity, Governance, Managed Services, and Business Automation, reflecting the growing demand for technologies that can help organizations modernize operations, strengthen security, and accelerate innovation.

Turning Conversations into Opportunities

Beyond showcasing its technology capabilities, GBG focused on creating practical value for booth visitors through two complimentary offerings: a Security Assessment and a Personalized AI Use Case Assessment.

The assessments were designed to take conversations beyond technology trends and help organizations identify potential security improvement areas or explore practical AI and Microsoft Copilot use cases aligned with their business priorities.

Strengthening Our Partnership with Nexthink

GBG connected with Nexthink to exchange perspectives on market opportunities, evolving customer priorities, and the future of the partnership.

The discussion explored opportunities to further support organizations in enhancing their Digital Employee Experience (DEX) and creating smarter, more productive digital workplaces.

Exploring the Future of Education with Microsoft

Another key conversation took place with the Microsoft Saudi Arabia Education Team, with discussions centered on accelerating digital transformation across the Kingdom’s education sector.

The meeting explored opportunities around cloud, AI, data residency, and how emerging technology capabilities can support universities, schools, and research institutions in creating better experiences and outcomes for students, educators, and administrators.

Expanding Opportunities with Mindware

GBG also had a productive meeting with its valued partner Mindware, focused on the companies’ ongoing collaboration and shared business objectives in Saudi Arabia.

The teams explored ways to further strengthen the partnership, expand market reach, and accelerate the adoption of innovative technology solutions that can support customers across their digital transformation initiatives.

More Than an Event

For GBG, LEAP was not only an opportunity to showcase technology. It was a place to listen, connect, exchange ideas, strengthen existing relationships, and build new ones.

From welcoming visitors at the GBG booth and reconnecting with customers and friends across the industry to engaging with strategic technology partners, the event created valuable conversations that can continue well beyond LEAP.

As GBG continues expanding its work across the Middle East and Africa, these relationships and shared opportunities will remain an important part of how the company helps organizations turn technology ambitions into meaningful business outcomes.

LEAP may be over, but the conversations, partnerships, and opportunities are just getting started.