Global Brands Group Shines at Microsoft AI Tour Event in Cairo

Cairo, Egypt – On February 11, 2025, Global Brands Group (GBG) proudly participated as a partner in the prestigious Microsoft AI Tour Event held in Cairo. This landmark event gathered senior business leaders, industry experts, and innovators in artificial intelligence, creating a fertile ground for networking and collaboration.

Our involvement as a partner marked a significant milestone in GBG’s journey toward being recognized not only as a hardware and licenses service provider but also as a formidable software technology provider. The event offered a unique opportunity for us to connect with a diverse array of prominent customers, including representatives from various governments and industries. This engagement laid the foundation for valuable relationships that could lead to transformative collaborations in the future.

Showcasing AI Solutions and Leadership

The highlight of our participation was the insightful presentation by our Service Delivery Management (SDM) team, led by Ahmed ELMasry. They demonstrated real-world applications and use cases of AI, showcasing our innovative solutions to the audience. Alongside the SDM team, a group of GBG experts illustrated our comprehensive range of services and solutions. Their presentations underscored our commitment to leveraging AI to drive productivity and creativity.

Hussien ElSayed, our General Manager for Global Brands IT Services and Solutions, attended the event, lending his expertise and leadership. His presence reinforced our position as a key player in the technology landscape, highlighting our evolution and growth.

At the Microsoft AI Tour, the focus was on transforming AI visions into reality. Attendees had the chance to participate in technical sessions and workshops that covered a wide range of topics. These sessions were designed to empower participants to harness AI effectively using Microsoft solutions. As a partner, GBG was proud to contribute to this educational experience, offering insights into building AI-driven copilots to enhance productivity.

Forging New Paths in AI Collaboration

Collaborating with Microsoft and other featured partners such as Qualidev, Noventiq, and LiquidC2, GBG showcased its cutting-edge capabilities and demonstrated its role as a significant contributor to the AI ecosystem. The event highlighted the synergy between Microsoft solutions and GBG’s innovative approach, paving the way for future collaborations that could redefine the AI landscape.

The Microsoft AI Tour Event in Cairo was a resounding success for Global Brands Group. It provided an invaluable opportunity to engage with industry leaders, share our expertise, and build meaningful relationships. As we continue to expand our footprint in the AI domain, events like these serve as vital touchpoints that drive our mission to deliver groundbreaking solutions to our clients worldwide.

In conclusion, Global Brands Group’s partnership with the Microsoft AI Tour underscores our dedication to embracing the future of technology. By showcasing our AI solutions and engaging with industry stakeholders, we have solidified our role as a dynamic software technology provider. We look forward to leveraging these connections to further our mission and continue driving innovation in the tech industry.