GBG, Microsoft, Veeam, and Intella Join Forces to Accelerate AI Transformation in Egypt

Cairo, Egypt – October 26, 2026 – Global Brands Solutions & Services, part of Global Brands Group (GBG), successfully hosted “Accelerate AI Transformation: From Data & Security Foundations to Business Value” at Royal Maxim Palace Kempinski, New Cairo, in collaboration with Microsoft Egypt, Veeam, and Intella.

The event brought together technology leaders, IT decision-makers, partners, and customers to explore how organizations can move beyond AI ambitions and turn emerging technologies into measurable business outcomes.

Through expert-led sessions, practical use cases, and live demonstrations, the event highlighted the importance of building secure, resilient, and AI-ready environments to accelerate business transformation.

Building the Foundations for AI Readiness

The event explored the full AI transformation journey, from assessing organizational readiness and developing a clear AI roadmap to establishing trusted data foundations and securing AI-powered environments.

Experts from Microsoft Egypt shared insights into building an AI-ready enterprise, leveraging Microsoft Fabric and Purview for data management and governance, and enhancing workplace productivity through Microsoft 365 Copilot. The discussions also addressed securing the AI era and modernizing IT infrastructure with Microsoft Azure.

With data resilience becoming increasingly critical to AI adoption, Veeam highlighted the importance of protecting business-critical information and maintaining operational continuity. Sessions explored Veeam Data Cloud for Microsoft 365 protection and how organizations can move beyond traditional backup toward enterprise-wide cyber resilience through Veeam and Azure.

Bringing AI closer to real-world customer interactions, Intella demonstrated how its AI-powered solutions are transforming customer experiences. The demonstrations featured Ziila, an enterprise voice AI agent capable of handling customer calls in local Arabic dialects, and intellaCX, an AI-powered analytics platform that transforms customer conversations into actionable business insights.

From AI Innovation to Real Business Impact

Beyond exploring emerging technologies, the event emphasized the practical steps organizations can take to translate AI investments into tangible business value.

Through technology deep dives, real-world use cases, and live demonstrations, attendees gained insights into integrating AI across business operations, strengthening data security, improving productivity, and enhancing customer engagement.

The event also provided valuable opportunities for networking and knowledge sharing, encouraging meaningful discussions between technology experts and business leaders about their organizations’ AI transformation priorities.

Stronger Partnerships, Greater Business Possibilities

The collaboration between GBG, Microsoft Egypt, Veeam, and Intella reinforced the importance of bringing complementary technologies and expertise together to address today’s evolving business challenges.

Commenting on the event, Hussein El Sayed, General Manager of Global Brands Solutions & Services, stated:

“My sincere thanks to Microsoft Egypt, Veeam, and Intella for the expertise and commitment they brought to this event. AI transformation is never a solo effort. It moves fastest when partners and customers share knowledge openly and focus together on real business outcomes.”

GBG also extended its appreciation to the leadership team, speakers, and technology experts whose contributions helped translate complex AI concepts into practical, actionable discussions.

Special thanks were extended to all customers and guests for their participation, insightful questions, and valuable engagement throughout the day.

Continuing the AI Transformation Journey

At Global Brands Solutions & Services, our commitment goes beyond introducing innovative technologies. We help organizations build the right foundations, identify meaningful AI opportunities, and implement solutions that deliver sustainable business value.

Together with our technology partners, we remain committed to empowering organizations across Egypt and the region to accelerate their AI transformation journeys with confidence.

Four Partners. Endless Possibilities for Your Business.