Global Brands Group Takes the Stage at LEAP 2026 to Power the Next Era of Digital Transformation

Riyadh, Saudi Arabia – Global Brands Group (GBG), a leading digital transformation and technology solutions provider across the Middle East and Africa, is set to participate in LEAP 2026, taking place in Riyadh from 13–16 April 2026.

At Booth H3.E180, GBG will bring together its technology experts, industry experience, and comprehensive portfolio of solutions to connect with organizations looking to modernize their technology environments, strengthen cybersecurity and governance, accelerate AI adoption, and optimize IT operations.

With nearly three decades of experience supporting organizations through their technology transformation journeys, GBG today delivers capabilities across Hybrid & Multi-Cloud, AI & Data, Cybersecurity & Compliance, Governance, Managed Services, Modern Workplace, and Business Automation.

From Technology Conversations to Actionable Insights

As part of its LEAP 2026 participation, GBG will offer visitors the opportunity to request one of two complimentary assessments, designed to turn conversations at the event into practical next steps for their organizations.

Security Assessment
Designed to provide organizations with greater visibility into their current security posture, identify potential gaps and risks, and highlight opportunities to strengthen security, governance, and compliance across their technology environments.

Personalized AI Use Case Assessment
A focused assessment designed to explore how AI and Microsoft Copilot can create meaningful value within an organization. GBG experts will work with businesses to identify relevant AI opportunities and use cases aligned with their processes, priorities, and business objectives.

Visitors will be able to select their preferred assessment through GBG’s dedicated LEAP experience and connect with the relevant experts for further discussion.

Supporting the Next Stage of Digital Transformation

GBG’s presence at LEAP will also provide organizations with access to specialists across several key technology areas—from cloud adoption, migration and modernization to data platforms, AI, cybersecurity, managed services, governance, and business automation.

Rather than approaching digital transformation as a collection of standalone technologies, GBG focuses on aligning technology decisions with each organization’s operational requirements, business priorities, security needs, and long-term growth strategy.

Its Managed Services portfolio further supports organizations beyond implementation through continuous monitoring, management, optimization, and technical support across cloud, infrastructure, Microsoft 365, security, and IT operations, with flexible service packages designed around different business and operational requirements.

Strengthening GBG’s Presence Across the Middle East

Participation in LEAP 2026 reflects GBG’s continued focus on expanding its presence and customer engagement across the Middle East, with Saudi Arabia representing a key market in the company’s regional growth strategy.

Through its presence in the Kingdom and its wider operations across the Middle East and Africa, GBG combines regional market understanding with technical expertise and partnerships with leading global technology vendors to support organizations throughout their digital transformation journeys.

LEAP provides an important platform for GBG to strengthen relationships with customers and partners, build new connections, and engage directly with business and technology leaders shaping the region’s digital future.

Meet Global Brands Group at LEAP 2026

Visitors to LEAP 2026 are invited to meet the GBG team, discuss their technology priorities, explore relevant solutions, and request a complimentary Security Assessment or Personalized AI Use Case Assessment.

LEAP 2026
13–16 April 2026 | Riyadh, Saudi Arabia
Global Brands Group – Booth H3.E180

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