Direct for Trading Wins Dell Excellence Award Three Years Straight

Direct for Trading & Marketing, a subsidiary of Global Brands Group, has once again been recognized for its outstanding contributions to the business landscape, receiving the Egypt Partner Award for Excellence in New Business Development from Dell Technologies.

This marks the third consecutive year—2023, 2024, and 2025—that the company has achieved this honor, solidifying its position as a key player in the industry.

The award was presented at the Dell Technologies Partner Technology Day, held in Gouna, Egypt. The event brought together over 150 executives from leading partners and distributors across Saudi Arabia and Egypt, creating an opportunity to celebrate excellence, share knowledge, and explore advancements in technology and business solutions.

Eng. Kamal AbdelHalim, Operation and Sales Director of Direct, expressed his gratitude for the recognition:

“Winning the Egypt Partner Award for three years in a row is a testament to the hard work and dedication of our entire team. It reflects our commitment to driving innovation and delivering exceptional value to our clients and partners.

We are proud to be recognized by Dell Technologies and look forward to continuing this journey of growth and success.”

This achievement highlights Direct for Trading & Marketing’s ongoing commitment to excellence and its ability to adapt and thrive in an ever-evolving market. The company continues to demonstrate leadership and innovation, setting a benchmark for others in the industry.